![]() ![]() ![]() ![]() He concludes: "I am so incredibly excited that this next era of tech is here, but I've never wanted and not wanted a product to exist at the same time as much as I do with this one." So while he concludes that the arrival of Apple's headset means that "AR and VR are very likely going to be the next chapter in technology," his demo ultimately left him feeling divided. Maini even suggests that the Vision Pro could be "the start of the end for shared experiences". The YouTuber (real name, Arun Maini) also points out that "there's already very little separation between us and our technology" and that "when the device is on your face there's no escaping it". Noting a new iPadOS 17 feature called Screen Distance that encourages children to hold tablets further away from their face, he remarks that it's "kind of funny" that in the same presentation Apple "introduced a device that keeps screens one inch from your face". While noting many of the same positives as other reviewers, including the interface – described as "the most natural way to interact with a VR or AR headset" – he also spends time discussing some of the "very legitimate concerns about tech like this". “But both of these are niche products compared to the consumer apps we produce.Mrwhosetheboss, who has amassed over 15 million YouTube subscribers, takes a wider view of the Apple Vision Pro in his first impressions video. “I think the virtual simulations of certain training scenarios could be invaluable,” says McKee. One is an elite sports coaching app where players could benefit from real-time 3D analysis. “From my personal perspective, only one or two of the apps we build make sense to port to it, really,” he says. Still, with the small shipment numbers forecast, McKee will be shying away from expending lots of effort on the Vision Pro. Zhadanov believes Apple is positioning the first version of the Vision Pro as “a toy for the middle class and upwards.” That will dictate the potential use cases for Readdle’s apps on the Vision Pro, and the design choices they make. For comparison, the company shipped 55 million iPhones in the first three months of 2023. Analysts Wedbush Securities forecast that Apple will ship around 150,000 units of the Vision Pro in 2024. McKee, like others, will have to decide whether the time it will take to retool their apps for a new sort of display is worth the effort, given the potential audience for a product whose price is way out of reach for many. “I think the cost will be a huge issue for consumer apps at this point,” says Dylan McKee, cofounder of Nebula Labs, a mobile app development company based in Newcastle, UK. (Apple did not respond to a request to comment for this story.)īut even with that support, some developers are uncertain about how to proceed. “I'll need more time to explore those ideas,” he says, “but I think the device itself is phenomenal.” The imminent release of a software development kit (SDK) for the Vision Pro will help, he adds. Nevertheless, he sees the augmented-reality options made available by the Vision Pro as useful for his company’s apps. “We do have in our apps a lot of custom elements, so we will have to customize that and spend some time adjusting to match all of the things to run smoothly on Vision Pro,” he says. He’s enthusiastic about the promise of the Vision Pro, but he recognizes that it’ll require retooling Readdle’s apps. “Designing for 3D is not simply mirroring 2D concepts into three-dimensional space.” Yet that’s just what he saw with-for instance-the presentation of Adobe Lightroom and Microsoft Office.ĭenys Zhadanov is a board member and former vice president of Readdle, a Ukrainian development company that produces a suite of popular productivity apps for iOS. “Designers need to learn new methods and skills, and also get used to new tools,” says Schulte. In it, they admit that the change in mentality is not easy. Reply published a white paper last year on how to take apps from two dimensions to three. In part that’s down to the challenges involved in redesigning apps for an entirely new interface. He thinks some chances to overhaul the user experience for the Vision Pro were missed. Schulte has been working with Microsoft’s mixed-reality HoloLens glasses since 2015, and with the Oculus Rift. “What I didn’t like was the focus on 2D content,” he says. ![]()
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